brand audit & competition analysis

portfolio structure & brand architecture

brand positioning strategy

naming & nomenclature systems

logo & visual identity

branded materials design

package design

communication materials design

guidelines & templates for communication

brand engagement & internal communication programs

brand identity guidelines

brand usage manual, part of the OLX Group, has been the leading brand of automotive classified ads in Romania, with a proven track record of performance and high-quality leads for car sales for more than 17 years. needed a strong and differentiating brand positioning statement to help it stand out in a crowded category and consolidate an emotional relationship with its users.

After the brand audit we conducted, became the automotive trusted advisor, supporting its users to buy and sell the most suitable cars by sharing statistics, information, advice and industry trends. With brand beliefs such as information, efficiency and best decisions, now has a brand verbal rhetoric that will favour user interactivity and a true emotional engagement.