savana unistrat

| package design development

Three years after the highly successful rebranding project, savana developed an innovative new product to appeal to an even more premium consumer, characterised by the need to get the renovation over with in as little time as possible.

To market this product, we developed the first savana sub-brand and we named it savana Unistrat, as a clear reference to the main product feature – one coat application of the washable paint. The design features all the visual elements of the brand – the image of the tiger, the silver gray background, the product colour – but introduces a second colour for the sub-brand.

Thus, savana Unistrat is the only washable paint in its range to have two colours, one of which represents the Unistrat sub-brand and is to be used for other potential single coat application products.


read more       +

similar projects